Armour on the Course

“Drive the Game. I Will”

Well, we think that it definitely should be the motto for golfers or any other sports enthusiasts. With the all-new Under Armour Drive One, we’re confident every swinger course will be absolutely motivated.

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L-R: Nicholas Fung, Under Armour Malaysia Golf Brand Athlete, Mr. Adrian Chai, Chief Marketing Officer of Triple Pte. Ltd. and Mr. KP Low, Managing Director of MST Golf unveiling the first UA golf shoe in Malaysia – UA Drive One.
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The UA Drive One was officially launched at MST Superstore Subang Jaya.

The highlight of the new pair of shoes is the ultimate comfort, be it on the driving range or while you’re on the green. Plus, the material used is waterproof, suitable for the Malaysian weather – for after-the-rain and a cooling game thereafter.

Golfers will benefit from the extra-wide outsole that gives dynamic flexibility and power with an aid by the cleat-inspired carbon heel counter for total stability where it locks you in during every swing. The aggressive traction made with Champ Zarma Tour spikes that features the Slim-Lok System will additionally give the Under Armour golfer superior traction for maximum torque.

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Its cleat-inspired (CHAMP Zarma Tour® spikes with Slim-Lok® System) carbon heel counter is designed to provide total stability to the player.

At the launch held yesterday, we were privileged to meet Malaysia’s top golfer, Nicholas Fung, the official ambassador of Under Armour in Malaysia (another is Jordan Spieth) for the second year now.

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Nicholas Fung, Under Armour Malaysia Golf Brand Athlete posing with his new pair of UA Drive One.

How does it feel to be one of the top golfers in Malaysia?

I am really proud that I represent Malaysia in many golf competitions. However, I still feel that I can do better and be one of the best golfers in the world. My aim is to win the PGA Tour.

What has being an Under Armour ambassador done for you?

When I was approached by Under Armour to be their ambassador, I felt really honoured, excited and privileged that I was chosen among all the other golfers in Malaysia. They have really supported me in every way throughout my whole time with them by assisting in my needs as a golfer.

What is your advice to aspiring golfers out there?

Don’t stress too much when you start to learn. Everyone starts somewhere and take small steps; ‘learn to walk before you run’. There is no shortcut to learn something where it all takes effort and determination. A proper coach will help as well.

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Team MST Golf and Team Under Armour Malaysia coming together for a group photo.

So how does Under Armour feel about going against the big boys in the industry? With new technology (in shoes and apparel) combined with their determination and brand power, they believe can go far. Already they are looking to launch more models in the next season.

As a matter of raising your adrenaline, only a quarter of the newly launched 400 pairs allocated for Southeast Asia is for Malaysia. Selling-out is just a matter of time.

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Under Armour Drive One retails at RM1,099 per pair and available at MST Golf (Subang Jaya), Under Armour Brand House in Pavillion and online at www.underarmour.com.my/en-my/mens/golf/. They are available in two colours, black or white and come with 2-year waterproof warranty (Terms & Conditions apply).

Photos courtesy of Under Armour Malaysia

Esther Chin

Thalassophilian. Wanderluster. Lovable ice cream monster. Martial arts newbie.

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