Smart Armour

Under Armour’s new Threadborne lineup is available in Malaysia.

“Smart from the start” – that’s the tagline for sports brand Under Armour’s new lineup of sportswear, Threadborne. The new technology starts, as the name suggests, the thread, combining durability and breathability without sacrificing comfort.

Through Threadborne, four types of fabric were birthed, each to meet specific needs:

  • Threadborne SC (superior containment and optimum fit);
  • Threadborne Siro (anti-cling and quick drying);
  • Threadborne Microthread (no spandex, high level of stretch and recovery); and
  • Threadborne Seamless (strategically mapped ventilation)

Despite the fancy tech, comfort is also the name of the game. Running your hands through it, you would be fooled into thinking that it’s a cotton piece (at least, that’s the impression I had when experiencing one of the shirts). Nope, instead of the typical coarse feel of perforated polyester, you get something smooth – real smooth.

Combined with UA’s existing innovations, the new lineup should be a shoe-in addition for your sports gear collection.

[cycloneslider id=”smart-armour”]

For more information about the Threadborne lineup, head on to http://www.underarmour.com.my/.

PS: get an orange Threadborne top. You’ll thank me later.

Andrew Yew

Storyteller. Doodler. Gamer.

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