“By the people who wear tudung, for the people who wear tudung.” – Fazrena Aziz, Founder
Fazrena Aziz once had a small dream: “I wish I could find a headscarf that covers me comfortably,” she thought. What then began as a quest to make her own tudung for herself and her like-minded friends took a quick change soon after, into the headscarf empire that is now known as TudungPeople.
Started in 2011, former-architecture student Fazrena operated TudungPeople – the stock-keeping and packaging – out of her father’s storeroom in Penang. “He had like this small filing room and I would came back from UIA every week during my final year, cause my classes were only one day a week. I will take a bus back from Penang to UIA just to attend my class and sometimes I will even come back on the same day because I had orders to do and things like that. So that was my first office,” she reveals.
However, once TudungPeople moved into its first physical store in 2012, it wasn’t an ideal location either. Located on the 3rd level of a shoplot building on the outskirts of town, the store lacked foot traffic or even a lift for customers. Nonetheless, TudungPeople persevered because for Fazrena it’s not only about making profit but providing an alternative for fellow Muslim women out there looking for comfort in modesty.
“Coming from an all-girls school in Penang, I’ve grown up in an environment where girls empower each other to be strong and opinionated. With TudungPeople that’s what I want to provide for other women out there through our designs and prints. I want them to know that they can be whoever they want to be in a hijab, be it with flowers or otherwise, and still be beautiful and strong,” explains Fazrena.
The inclusivity factor is very important for TudungPeople in every aspect. They offer headscarves for every occasion – from your nuptials to the gym – and they come in up to 60 colours at time, with a new collection released every week. The tudung brand is also one of the first in Malaysia to provide size options for customers.
Inclusivity transcends gender too at TudungPeople’s boutique in Bangi Sentral, where there’s Wander Café, an in-house café for the men to sit and relax while their ladies shop.
“Especially during weekends, you get a lot of husbands coming in and just getting a drink while waiting for the wife. Or sometimes the wife will try on a headscarf and come over for a second opinion from the husband. And the husband while sipping his coffee with go like “Yeah, the other one.” Sometimes after the women shop, they will leave the husbands here and go to another store,” Fazrena relates laughingly.
Since Ramadan and Hari Raya Aidilfitri is just around the corner, we asked Fazrena, what can fans expect from TudungPeople this time around?
“Well, last year was all about ‘journey’, so we brought back some of our previous designs that customers loved, even back from 2011 and 2012 with a little update. This year, it’s all about women, so we want to feature different inspiring icons, from all sorts of backgrounds, whether working, a housewife or a single mom.”
The essence of TudungPeople?
“We want to convey the message that every hijab has a story behind it because there is no such thing as one hijab for every woman. Each woman leads a different lifestyle and they live in different environments. So at TudungPeople there will always be a specific collection that caters to their lifestyle. Because hijab will follow how your lifestyle is, it does not change you, it follows you,” says Fazrena.
Jalan Medan Pusat Bandar 8A,
Bangi Sentral, Bandar Baru Bangi,
43650 Bangi, Selangor.
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