#TakePleasureSeriously with Magnum Hazelnut Luxe

Inspired by the decadence of luxury chocolates, Magnum unveiled the new Magnum Hazelnut Luxe, an exquisite ice-cream creation that exemplifies pleasure and indulgence.

Carefully crafted by expert chocolatiers, Magnum Hazelnut Luxe is a rich and indulgent hazelnut ice cream, made from dark hazelnut paste that has been perfectly roasted to accentuate the richness of the hazelnut notes. Immaculately encased in Magnum’s signature Belgian milk chocolate, this impeccable creation is finished with delicately caramelised hazelnut pieces, delivering the perfect balance of taste, texture, and aroma.

Magnum Hazelnut Luxe 2018
From left: Annemarieke de Haan with Shiv Sahgal, Marketing Director of Foods and Refreshment, Unilever Malaysia.

Magnum’s most indulgent and decadent flavour yet, the indulgent Magnum Hazelnut Luxe is the ultimate accompaniment to celebrate every moment of pleasure.

Pleasure is often considered a desire rather than a necessity. We at Magnum believe that pleasure is yours for the taking, that no matter who or where you are, pleasure is essential in your life.

Annemarieke de Haan, General Manager, Unilever Malaysia and Singapore.

de Haan added, “As the authority on pleasure, we want to celebrate and inspire all Malaysians to #TakePleasureSeriously by actively taking responsibility for creating pleasurable experiences in their lives. It is for this reason that we have tirelessly invested the utmost care into crafting every Magnum ice cream, to elevate little moments to unforgettable experiences with every bite. After all, a day without pleasure is a day lost.”

Working together with Belgian chocolatiers, every luxurious bite of Magnum Hazelnut Luxe offers the intense and complex aroma of Magnum’s Belgian milk chocolate, produced from responsibly grown and sustainable cocoa. Complemented with expressive, rich roasted hazelnut notes, these premium ingredients complement to deliver an unrivalled pleasure experience that is certain to satisfy every desire.

Magnum Hazelnut Luxe was unveiled in a ritzy celebration at the Magnum Pleasure Lounge, styled in the glamour and extravagance of the Roaring Twenties. Guests were introduced to the intricacies of chocolate tempering, demonstrated by expert chocolatier Chef Amanda Lim from Barry Callebaut. As a live jazz band performed popular tunes with a ragtime twist, guests indulged their artistic side by ‘playing the chocolatier’; creating beautifully embellished, personalised milk chocolate bars. Specially crafted Magnum desserts and perfectly prepared mocktails featuring hazelnut inspirations topped off the night’s revelry in style.

Magnum Hazelnut Luxe 2018
Chef Amanda of Barry Callebaut demonstrating the chocolate tempering process.
Magnum Hazelnut Luxe 2018
Applying edible glitter to a bar of Magnum Belgian milk chocolate during the chocolate stenciling process.
Magnum Hazelnut Luxe 2018
A guest trying her hand at stenciling the Magnum Belgian milk chocolate bar.
Magnum Hazelnut Luxe 2018
Customising Magnum Belgian milk chocolate bars with the theme of the night – gold!
Magnum Hazelnut Luxe 2018
Magnum’s Decadent Triple Chocolate & Hazelnut Mousse, an indulgent dessert featuring the new Magnum Hazelnut Luxe.
Magnum Hazelnut Luxe 2018
Magnum’s Roaring Apple and Hazelnut Crumble, an indulgent sweet and citrusy dessert featuring the Magnum Hazelnut Luxe.
Magnum Hazelnut Luxe 2018
Samantha de Lune entertained guests with classic jazz tunes.
Magnum Hazelnut Luxe 2018
The all-new decadent, indulgent Magnum Hazelnut Luxe ice-cream.

The new Magnum Hazelnut Luxe is now available at supermarkets and stores nationwide at a recommended retail price of RM4.50. Share your pleasure experiences with #MagnumMY and #TakePleasureSeriously on Facebook or Instagram.

Basir Zainuddin

Basir Zainuddin

Of coffee, music, and sea breeze.
Basir Zainuddin

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