Pulp Fiction

Experience a new and evolving coffee culture at Pulp by learning something which you haven’t, yet.

Meet the friendly and inspiring Marcus Foo, the bee in your bonnet of Pulp by Papa Palheta. In case you haven’t already known, cousin Leon Foo and founder of Papa Palheta started the whole coffee business in Singapore, he’s also the brainchild behind the republic’s Chye Seng Huat Hardware and Loysel’s Toy cafes.

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Marcus Foo, founder of Pulp.


Pulp is of “coffee retail experience”, a coffee company that is more than just a dine-in restaurant or café which people often misunderstood. They are set out to focus more on the coffee and brewing mechanisms, to exude such quality standards as transparency, traceability and quality.

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Brew it like it’s hot!

The interior of Pulp is as captivating as their brewing mastery. The high ceiling allows natural light to beautifully illuminate the space while reflecting on the rustic walls, creating a pleasantly cosy, translucent and a bright ambiance for the aficionados to exchange notes on everything from beans to dreams. It makes the perfect setting to watch and observe how each cup is made from their signature equipments. You’ll be fascinated too, as some of its machines contain wood as part of its body, and that tells me about its simple approach and the quaint hint of style.

We live by the 3E’s core principal beliefs of Engagement, Experience and Education.
A good cup of coffee is considered luxury but we wish to create an affordable luxury
for everyone to enjoy coffee alongside with food to fuel up their happy vibes.

Asked what’s unique about Pulp that sets it apart from the rest, “Pulp focuses on the purchasing of coffee, brewing apparatus and also quality machines – it’s all about buying coffee in every sense.”

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Too cool for coffee? We think this space looks like a coffee laboratory. Noice! (in a British accent)

“In the case of being different, we differentiate ourselves with our beliefs on sourcing techniques and roasting practices,” explains Marcus adding that one of their visions is to support and help fellow coffee outlets to grow in KL.

In essence, Pulp is designed as a platform where coffee enthusiasts and cafe owners come to gather and share over a quality cuppa whilst they trade ideas, knowledge and experiences. This becomes like a roasting room of inspirations and aspirations in hopes that everyone would learn a thing or two before stepping out of Pulp.

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The display of brewing apparatus and everything else around it. Amazing, isn’t it?

“Hopefully, that translates to improving the coffee quality that everyone rightfully deserves.”

The addiction of Pulp’s passion for authenticity drives it to also search for a location that is out of the ordinary and most certainly off the beaten track. To be precise, its 1,600 sq ft premises is housed within the perimeters of a seasoned printing factory just at the fringe of social gravity Bangsar. It is also just a stone’s throw away from newspaper big brothers The New Straits Times Press (M) Berhad and The China Press Berhad along Jalan Riong.

To Marcus, the rich history of paper cutting, right where Pulp is sited now, carries with a certain charm that is second to none. Further, he finds the collaboration with Art Printing Works intriguing, especially after discovering the similarities between paper and coffee.

“While the journey of paper generally begins with wood pulp, coffee has to go through the process of de-pulping in order to extract the seeds needed to make coffee. This synchrony was the main inspiration behind the name of our latest addition to the Papa Palheta family – Pulp!”

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Baristas at work for your morning coffee fix!

But prior to this printing estate, Marcus had the usual suspects of PJ and the likes of Damansara Uptown as possible locations. Bangsar’s reputation however, and its proximity to the train stations, malls and the trendy scene, supercede that of others. All encompassing, this blessed place fits well with the company’s theme of sharing about the coffee retail business, one that he prides as a sustainable strategy to develop the specialty coffee culture.

With the provision of Pulp as a two-way coffee learning centre, the decision to choose Bangsar was simply swift and easy, one which Marcus attested as his best decision yet. The rest have quite naturally fallen in place, becoming part of KL’s coffee culture that is synonymous with the quality brew that comes out of this very place – perfect for Pulp, Papa Palheta and certainly for all coffee addicts.