The House of Makeup

Makeup culture in Malaysia just got a whole lot more fun and vibrant with Etude House.

With the opening of its first flagship branch in Malaysia, famed Korean cosmetics brand Etude House sweeps through the nation with funky, adorable and eclectic makeup collections. Adhering to the slogan ‘Life Is Sweet’, the brand strives to bring playfulness, loveliness and trend into their beautifying experience with customers.

Established in 1985, the name ‘Etude’ was originally inspired by the name of one of Chopin’s 19th-century piano score. Following their launch in Malaysia, two new Etude House-exclusive collections have been introduced to customers.

Dear My Glass Tinting Lips-Talk Collection

Carrying 20 different lips shades and 20 artistically designed lipstick cases, this collection is what one needs to make a fabulous fashion statement. This collection is formulated with four kind of real multi-tasking oil, including Vitamin C to produce voluminous, shiny, hydrated and healthy lips. Customers can also look forward to special lipstick case designs from pop art-inspired to pastel and sweet.

Some of the collections pop art-inspired lipstick cases (L-R).

The collection features quirky patterns for those with unique tastes (L-R).

Sweet and pastel-coloured Lips-Talk cases for simplicity and minimalism (L-R).

An engraving service is also provided at the store for customers who would like special engravings on their lipstick cases, available in a selection of three languages – English, Malay and Korean.

Play 101 Stick Colour Contour Duo Collection

With a soft texture, this collection is designed to correct facial flaws and accentuate attractive features of the face, delivering a  brighter and healthier complexion. The contour duo stick is recommended to use on a makeup base step. Available in three selections, each stick features two colour-correcting solutions resolved to different skin problems.

Each stick plays a role to different skin problems: #01Blue OUT, #02Red OUT and #03Dark OUT (L-R).

For more information, head over to Etude Hous‘s Facebook and Instagram.

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